This is the information displayed below your profile photo, and it plays a key role in determining whether Google considers your business relevant to a search or not.
Start using Google+ business pages in BuzzBundle
It is a best practice to perform a local keyword research and find terms that are relevant to your offer with a decent search volume. Then create a tagline which includes these words. Even though Google suggests you describe your business in ten words, your tagline can be longer.
Keep in mind, the meta description of your Google Plus page combines the tagline and the first sentence of your introduction for a total of characters. Also, make sure that your meta description has a complete phrase. Google Plus collections are created to group your posts by topic.
Collections show up below the Google Plus header of the newly launched interface and therefore have a premium page location. Businesses should use collections to break down their products or services and offer users the opportunity to find more about what they are interested in. There are several ways businesses can benefit from Google Plus collections.
Sharing tips, case studies, statistics, updates, and promotions are just a few examples that should get the ball rolling. Hashtags that are popular on Twitter might not be as good on Google Plus, and vice versa. Businesses should think about keywords when posting status updates and use a hashtag to see what keywords are suggested for a specific word. Google will suggest the most popular terms that are likely to increase the reach of the post.
Businesses with multiple locations should create one Google Plus page per location to maximize their performance on search engines.
It is also a best practice to include the city or location name in the name of the Google Plus page, because most quality local searches are usually geo-targeted. Ensuring your Google Plus page is optimized is very important. Google Plus pages are simple to optimize, just provide the most information you can and choose the most relevant keywords.
These eight best practices will give you a leg up on your competitors, and better yet, they are super simple to implement. She is a four-time Christina Baldassarre October 25, Christina Baldassarre Bio. A picture next to your search result will help it stand out. Previously someone may not of thought twice about it and immediately clicked on the Huffington Post article.
This may help your pages rank better and will make a nice companion to the Like and Tweet buttons on your site. Reaching influencers can go a long way in getting your name out. Reciprocity is an effective technique, but it must be thoughtful and personable. Do research on the influencers and think of something clever. Netflix sent actor Eli Roth a cake on his birthday.
In return he tweeted it to his , followers:. The other key in social media is to listen. See what conversations are happening and what people are saying about your products and your industry. Is there a conversation that you can join? Save that for your personal profile. When joining conversations, make your comments valuable.
Try to become a thought leader in your industry. Instead, add in your own opinion and analysis about the post or others comments. What the Plus! Very reasonable price.
Beginner’s Guide to Understanding Google Plus
As mentioned, it has benefits that go beyond just social media. Best of luck in your efforts. About the Author: Zach Bulygo is a content writer, you can follow him on Twitter zachcb1.
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Save my name, email, and website in this browser for the next time I comment. I agree to receive an email that'll allow me to claim my prize and a series of emails that will teach me how to get more traffic. There was an error trying to send your message. Please try again later. To do that, follow these steps: 1. Pick a category. Once one of the four categories are chosen, enter the info that Google asks for. Go to edit your profile: Once you click on Edit Profile, it will take you to your About tab.
From there, scroll down to the bottom until you reach recommended links: It will then bring you to this: Click on Add custom link. Enter the Label and URL. Whatever link you use, your profile will then link to that respective website. Add your profile number. On your profile, you are given the choice of having a cover photo or the scrapbook.
Scrapbook edit option: Cover photo option: If you choose the cover photo, make it unique. Photos of employees at work and other behind the scenes photos are a good idea to promote the personal side of your brand. Follow People Back or Not? Status Updates The goal here is to provide value and engage with users.
8 Best Practices For Your Google Plus Page - Search Engine Journal
Takeaways: Engage with your followers. Respond to their questions, ask questions, etc. See it as a place to have a conversation and gather feedback about your product. Provide value in your posts. Videos and pictures often get the strongest response. Occasionally offer limited time discounts. See what response you get from this. Few people will give suggestions or feedback if they know the company ignores it.
Using Google Plus in Hootsuite
Posting times a day seems to be optimal. Asking for shares can appear spammy.
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It is not an advertising platform. Engage with users and bring value to them. Takeaways: With Circles, businesses can segment their followers. They can sort by different customer types, new customers, old customers, prospective customers, etc. Businesses can take advantage of Circles by sending coupons to just prospective customers i. It can only be done manually. Do not forget to register for Direct Connect.
For example: You can register for Direct Connect here. If you set up the page and then ignore it, it will garner no SEO. This will show a picture next to your result on a Google search result page. It will help your link stand out from all the others that are on the page. Getting Your Name Out Reaching influencers can go a long way in getting your name out.